Last updated
In short
- Necessary storage keeps your choices, your light or dark mode, the free audit secure and your panel sign-in. It is always on.
- Analytics and advertising cookies are optional. In the EEA, the UK and Switzerland they wait for your choice.
- Log-in, sign-up and password pages never load analytics or advertising tags.
- Change your choice any time with “Cookie settings” in the footer.
This summary is for convenience; the numbered sections below are what apply.
1 What cookies are
Cookies are small text files a website stores in your browser. Sites can also keep data in your browser’s local or session storage. This policy calls both “cookies” and lists each one rankshark.io, the free audit and the panel at panel.rankshark.io use: its name, what it is for and how long it lasts. Our Privacy Policy explains how we handle personal data in general.
2 Necessary
These keep the site, the free audit and the panel working and secure. They are always on, need no consent and are not used for analytics or advertising.
On rankshark.io and the free audit
| Name | Set by, kind | What it is for | How long |
|---|---|---|---|
rs_consent | rankshark.io, local storage | Your cookie choices and when you made them, so we do not ask on every page. | 12 months, then we ask again |
rs_region | rankshark.io, session storage | Whether the country of your connection needs a cookie choice first, so each page starts with the right setting. | Until you close the tab |
rs_mode | rankshark.io, local storage | Light or dark mode, if you picked one with the header switch. | Until you change it or clear site data |
rs_audit | panel.rankshark.io, cookie | Security and abuse prevention for the free audit. | 1 year |
rs_audit | rankshark.io, session storage | The free audit you are working on, so reloading the page does not lose it. | Until you close the tab |
rs_audit_report | rankshark.io, session storage | The private link to your audit report, kept out of the address bar and out of analytics. | Until you close the tab |
In the panel and at Cloudflare
| Name | Set by, kind | What it is for | How long |
|---|---|---|---|
rs_acct, rs_csrf | panel.rankshark.io, cookies | Keep you signed in to your RankShark account and protect your requests. | 30 days, or until you log out |
atb_sess, atb_csrf | panel.rankshark.io, cookies | Keep you signed in to your workspace and protect your requests. | 30 days, or until you log out |
rs_dlink | panel.rankshark.io, cookie | Ties a sign-in or confirmation link we email you to the browser that asked for it. | 24 hours |
atb_li_… | panel.rankshark.io, cookie | Completes a sign-in that started on another page. | 10 minutes |
rps, atb_rv | Report pages on panel.rankshark.io or an agency’s report domain, cookie | The client portal session: keeps a client signed in to the reports their agency shares with them. | 30 days (Track), 12 hours (Enhance), or until they log out |
rpt | Report pages on panel.rankshark.io or an agency’s report domain, cookie | Remembers which agency’s sign-in page to show a client after they log out of the client portal. | 30 days |
rl_…, atb_rl_… | Report pages on panel.rankshark.io or an agency’s report domain, cookie | Remembers that someone you shared a password-protected report with entered its password. | 12 hours |
__cf_bm, _cfuvid, cf_clearance | Cloudflare, cookies | Set by our content delivery and security provider to tell people from bots. They hold no personal profile. | 30 minutes, the session, or as long as a security check lasts |
Browser storage in the panel
| Name | Set by, kind | What it is for | How long |
|---|---|---|---|
rs_consent | panel.rankshark.io, local storage | Your cookie choices on the panel’s account and billing pages. | 12 months, then we ask again |
rs.chosenPlan, rs.checkoutOrder | panel.rankshark.io, local and session storage | The plan you picked before signing up and the order you are paying, so checkout picks up where you left it. | Until checkout ends, or you close the tab |
SESSION_ID, COOKIE_ID, PSC, BASE_URI | panel.rankshark.io, local storage | Keep a workspace signed in to its licence and remember which device and server it works with. | Until you log out or clear site data |
i18nextLng, atb.themeMode, rankshark.rail.collapsed, campaign_table_states, campaignTableWidths, campInitialChoice, atb.flowInspectorWidth | panel.rankshark.io, local storage | Workspace preferences: language, light or dark mode, the side menu, table columns and layout, and how you last started a campaign. | Until you change them or clear site data |
atb.aiChat.…, atb.taskClipboard | panel.rankshark.io, local and session storage | Your conversation with the campaign assistant and the campaign steps you copied, so a reload does not lose them. | Until you clear them, or close the tab |
3 Analytics
Google Analytics 4, loaded through Google Tag Manager on rankshark.io and on the panel’s account and billing pages, tells us how many people visit, where they come from and which pages they read, so we can improve the site. Google Tag Manager itself sets no cookies.
| Name | Set by, kind | What it is for | How long |
|---|---|---|---|
_ga | Google Analytics, cookie on rankshark.io (shared with the panel) | Tells one browser from another, so visitors are counted once. | 2 years |
_ga_<id> | Google Analytics, cookie on rankshark.io (shared with the panel) | Keeps the state of your visit (its session), so pages are counted as one visit. | 2 years |
rs.ga.sent, rs.ga.items | panel.rankshark.io, local and session storage | Which sign-ups and orders have already been reported to analytics, so none is counted twice. | Until you clear site data, or close the tab |
Where consent is required, these are not set until you allow analytics.
4 Advertising
Advertising tags measure which of our ads lead to visits and orders.
| Name | Set by, kind | What it is for | How long |
|---|---|---|---|
_gcl_au | Google tag, cookie on rankshark.io | Links visits and orders to our ads (Google’s conversion linker). | 90 days |
_gcl_aw, _gcl_gb, _gcl_dc | Google tag, cookies on rankshark.io | Remember the ad click you arrived from, when you came from a Google ad. | 90 days |
rs_attr | rankshark.io, session storage | The campaign parameters of your visit (such as utm_source or gclid), added to the checkout link so the order is credited to the right ad. Cleared straight away if you turn advertising off. | Until you close the tab |
Where consent is required, none of these are set until you allow advertising. Google may also use its own cookies on its own domains (such as google.com), under Google’s cookie policy.
5 Where we ask first
If you visit from the EEA, the UK or Switzerland, or we cannot tell where you are, a cookie notice asks first, and analytics and advertising cookies stay off until you choose “Accept all” or allow them under “Choose”. “Reject all” keeps them off. Until you allow them, Google’s tags may send limited signals without cookies or identifiers, such as that a page was viewed. We ask again after 12 months.
Elsewhere, analytics and advertising run by default and you can turn them off at any time; a browser that sends a Global Privacy Control signal has advertising turned off. The log-in, sign-up and password pages never load analytics or advertising tags; in the panel, they load only on the account and billing pages, and your workspace never loads them.
6 Checkout and other sites
When you check out, the payment page and our store at dalga.dev set their own cookies to keep your basket and payment secure; their cookie notices explain them. Links to other sites, such as Google, are covered by those sites’ own policies.
7 Changing your choice
You can change or withdraw your choice at any time: . The same button is in the footer of every page.
Your browser can also block or delete cookies. Blocking necessary cookies on panel.rankshark.io stops you from signing in, and the free audit needs its cookie to start a scan.
8 Contact
Questions about cookies: [email protected]. RankShark is operated by Dalga L.L.C, Dubai, U.A.E.